Our mission
The California Pork Producers Association (CPPA) is working together to secure a strong California Pork industry by passionately protecting and promoting our product and our people.
To achieve our mission, we are focused on four priority areas:
Grassroots engagement
We support a thriving pork industry by growing membership in CPPA and engaging all pork producers in California.
Advocacy
We support sustainable pork policies through proactive advocacy and communication with legislative and regulatory representatives
Outreach and education
We ensure the success of the California pork industry by building strategic coalitions and developing knowledge in the state’s pork producers and youth.
Product promotion
We ensure the future of the pork industry by building demand for pork as a healthy, nutritious protein.
Strategy plan and process
CPPA is focused on the future of the California pork industry. A task force of leaders came together in 2024 to develop a strategy plan to guide the organization’s work through 2027. The group used a survey, interviews and a facilitated design process to identify the following four priorities, as well as supporting actions, to help CPPA accomplish its goals for the organization and the industry.
Two task forces have been progressing the priority work identified in CPPA’s strategy plan. If you have any recommendations for the task forces, please send your ideas via e-mail to info@calpork.org.
Task forces
Membership task force
Task force members Shelby Sopocy, Morgan Wonderly and Rachelle Tucker, have reviewed research conducted in 2024 to understand how other state pork organizations structure their memberships and feedback collected from outreach by CPPA’s summer intern last year.
Clearly outlining membership levels and value as well as solidifying the membership list were top priorities identified during the strategy plan development process. Key findings to date include recognizing the need to offer an option for families with multiple members and streamlining renewals to one time per year.
Youth engagement task force
Task force members Jared Lamle, Brad Mendes, Adam Mendonza and Russell Pedrett also conducted a landscape analysis and reached out to other state pork organizations with youth programming, such as scholarships, internships and junior boards. They captured examples of success and lessons learned.
Youth engagement was highlighted as a strength of CPPA during the strategy planning process and reinforced by the intern interviews this summer, so the task force is looking to identify ways to solidify and implement programming that supports and builds upon this strength.